01
PURPOSE
First and foremost, you must realize as a stylist you are a business owner, not just an artist. It’s time to break through the self-imposed limiting beliefs surrounding your self-worth, adopt an entrepreneur mindset, and gain clarity on your why.
Being a successful business owner requires you to be in a constant state of un-learning so before we jump in, we’re going to wipe away the old “junk” that’s been keeping you stuck and begin priming yourself for your new reality as a Fashion Entrepreneur.
In this section you will:
Dig deep to determine your overall purpose [as a stylist]
Set clear long term and short term goals
Connect with your accountability partner
02
PEOPLE
If you’re serving everyone, you’re really serving no one. In this section, we will identify who your ideal client is, where to find them, what they love, and how to reach them. You will also gain insight into your competitive advantage and learn how to stand out from the competition.
In this section, you’ll find out how to:
Define your unique voice and discover your purpose as a stylist.
Develop your ideal client avatar, so you’ll know exactly who you’re helping in your business, and be able to attract those people with ease.
Identify and understand your ideal client’s main issues and problems, and figure out how you can help your ideal client solve those problems.
03
PACKAGING AND PRICING
Still have no idea what to charge for your services? That ends here.
In this section you will learn:
How to identify the services you should provide to your clientele (in-person and/or virtual), I will be sharing a ton of ideas!
How to conduct fittings and closet cleanses (in person and virtually)
How to style boards for clients
Exactly how much you should be charging for your services, how to determine your rates as well as what to take into consideration to make sure you make a profit
Ways to pivot your business and create multiple streams of income as a stylist
04
PROCESSES
This is a business, not a job. Time to put into place systems that will take your clients through the booking process without you having to lift a finger. This will free up time for you to focus on your creative process.
In this section you will find out:
Your styling website must-haves
What booking systems, structures, and programs you must have in place on your website
How to set up an easy, automatic process on your website for potential clients to book you, fill out questionnaires and any intake forms without you having to walk them through (saving you time and $$)
Creating a stunning website that converts browsers and followers into clients
05
CLIENT EXPERIENCE
Learn how to craft an above and beyond client experience that cultivates love and loyalty.
In this section you will learn:
How to conduct successful consultations with new clients. You will learn exactly what to say, what questions to ask, and how to make clients feel confident about the process.
How to conduct fittings and what information to collect
Where to shop for your clients as well as how to build and maintain good relationships at stores, boutiques, and with designers
06
GETTING CLIENTS
It’s now time for you to learn best practices for marketing yourself the winning tactics you need to attract and convert the right people.
In this section you will find out:
How and where to find your ideal clients
Using social media to create clear messaging that converts to bookings and consistent clients
Alternative ways to market yourself and get in front of potential clients such as getting a publicist, agent, FB/IG ads
How to warm up your followers to get them excited about booking you
You will also get an action plan of steps to take to ensure a successful announcement of your new services
07
CLIENT RETENTION
It’s one thing to book clients, it’s another thing to keep them coming back consistently.
In this section you will learn:
How to nurture relationships and stay top of mind so another stylist doesn’t come and sweep your clients off their feet.
How to successfully network (even if you’re an introvert)
Email marketing and its importance in client retention.
How to offer rewards, incentives, and packages that actually make you money and grow your tribe. Starter mail assets provided.
08
CONTINUING ON THE PATH TO SUCCESS
In the final week, you will share your wins and we will debrief. Plus:
In this section you will learn about:
Wrapping your styling job smoothly
Website and social media audits, Brittany will give feedback to each stylist
If you feel like you’ve mastered styling, but can’t figure out how to:⠀⠀⠀⠀⠀⠀
Get consistent clients and market yourself
Confidently charge for your services
Create signature styling packages
Then the Styling Business Bootcamp is 100% for you!
Meet Brittany
Brittany Diego is a Fashion Mentor + Coach based in Los Angeles, California.
Through her experience and journey as a stylist, Brittany has worked with a diverse range of A-list celebrities, personal styling clients, and companies to include: Revolve, BCBG, JustFab, MTV, Fox Studios, the CW and more.
Her own journey and experience in mind… Brittany felt the push to offer everything fashion school was not. From styling education to transparency in how to get better connected in the industry, Brittany now serves the newbie to experienced fashion stylist who are ready to up-level their skills [and knowledge].
You've got two choices here...
You could waste countless hours, dollars, and resources trying to build your styling career on your own and get nowhere
...OR......
You could listen to your gut, bet on yourself, and get guidance from a successful stylist still currently working in the industry
Which will it be?
Enroll Today and Get These Additional bonuses FREE!
Frequently Asked Questions
Who is this the Styling Business Bootcamp for?
The Styling Business Bootcamp is for stylists with 1-3 years of styling experience who want to learn the business side of styling including how to book more clients, how to set their rates and charge their worth, what services to offer, how to market themselves and more.
Do I need to have clients and styling experience prior to joining this program?
The Styling Business Bootcamp is ideal if you’re just starting out because it’ll train you to think like an entrepreneur and avoid the costly mistakes even smart entrepreneurs make when launching their first business.
SBB walks you through exactly what you need to understand, know and — most importantly — do in order to set yourself up for success.
Am I too old (or too young) to become a stylist?
No such thing, all you need is the drive, vision, and willingness to put in the work to launch your own successful styling business.
Where does the coaching take place?
Everything is online — no travel required.
You have a full year of access to the training, so you can go through the materials each week as they’re released during our initial 8-weeks together, or slow things down and work at your own pace throughout the year.
How much does it cost?
The tuition for the Styling Business Bootcamp is $1,997 if you pay in full. Payment plans are available during registration.
Traditional degree programs can cost anywhere from $80,000 to $140,000 or more, which don’t include a satisfaction guarantee nor are they tailored to the unique niche of styling.
I have a full-time job, will this work with my schedule?
If you plan to work through the program in real-time (recommended), we suggest dedicating between 3-5 hours per week to watch the training, complete your assignments, join the calls and engage with our community.
Most stylists go through the program as best they can; pausing and returning to it as their schedule allows. This program is designed to push you, but it can also be customized to your life.
How are Fashion Mentor’s programs different than other styling courses or free information out there?
The Styling Business Bootcamp is based on the knowledge Brittany has obtained from her extensive fashion industry experience and rise to success in a short time period.
You’ll learn from her successes, her failures, and everything in-between; plus she is the only stylist teaching other stylists simultaneously while still working in the industry. That means you will receive the most up-to-date, relevant information in the ever-changing fashion industry.
There’s more free information available to more people on every imaginable subject, including business, than ever before in human history.
But if you’re not aware of what you need to know and what you don’t, all the free information in the world won’t help.
This program is tailored to the business needs of stylists and lays ONLY the most relevant components on a silver platter.
Enrolling in our Styling Business Bootcamp means putting yourself in an environment fully dedicated to the success of stylists.
How will I be supported during the program?
Between our private Facebook group, weekly group calls, and personalized feedback, you will feel supported throughout the way. Your success is our success!
Have questions about the Styling Business Bootcamp?
Email us at: hello@fashionmentor.co