Here Are The Keys To A Winning Cover Letter
Your resume is a brief summary of your experience but the cover letter is really the chance to show the hiring manager why you're the right person for the job. You get the opportunity to address any points that your resume didn’t fully explain such as lack of relevant experience or huge gaps in your work history.
This is not the time to repeat anything that’s on your resume, this is the time to sell yourself and no one is going to be a bigger advocate for you than yourself. Make it count! Here are some tips and tricks – or, better, words of wisdom – that will dramatically increase your chance of being hired. Just follow the magic rules!
Avoid opening with "to whom it may concern". It's 2020, use Linkedin to find out exactly who is doing the hiring at X company.
Introduce yourself properly and give a brief review of your background. If you don't have a ton of fashion experience, this is your chance to explain what volunteer work or side hustles built up your skills set and how it would be beneficial to the company you're applying for.
Explain to the company (or person) why you want to work for THEM specifically-that’s the key. We can smell a copy and paste cover letter from a mile away. Compliment them on a recent press feature, mention their recent editorial, talk up something of theirs that you love; something to let them know you've been keeping up with their happenings.
Last but not least, keep the focus on what you can do for them, not what they can do for you.